Why Real Estate Sells: The Key Factors in Selling your Property

There are eight reasons why your home, lot or villa will find a buyer. Some are fixed (i.e. beyond your control), but the majority are variable and fall well within your control. I will work with you to gain the greatest possible sales advantage for your property.

Fixed:

• Location
• Market Conditions
• Competition

Variable:

• Listing Price
• Condition of Property
• The Real Estate Agent's Marketing Plan
• Ease of Showing

The most important variable in getting your property sold is...THE PRICE!

Buyer's Always Determine Value. The real value of your property is based on facts. The value of your property is determined by what a buyer is willing to pay in today's market based on comparing your property to others.

• What you paid for your property does not affect its value!
• The amount of cash you need to buy something else does not affect its value!
• What you want for your property does not affect its value!
• What another Realtor says your property is worth does not affect its value!
• What an appraiser says your property is worth does not affect its value!

Want to list your home on the "high side"? Consider this...Real Estate agents show property by comparison, and buyers purchase property by comparison and will usually make an offer on a fairly priced property before making a low offer on an overpriced listing.

Real Estate agents will show your property to buyers, as an example, to support a properly priced property that is comparable to yours.

Overpricing lessens the property's chances for exposure because professional real estate agents will only present to their clients and customers the most favorable options.

If the property is on the market any lengthy period of time, the property runs the risk of becoming stale and tagged as overpriced. Then, when offers do come in, they will come in well below what they could have been if appropriately priced from the beginning.

Pricing the property to sell and What you need to know.

The most important aspect of selling your property is the initial listing price. A comparative market analysis will help determine the price to place on your property. The asking price you select should depend upon how quickly you want it sold. If you have a lot of time you price it High, ample time price it Competitive, need to sell immediately price it Best Buy.

The more properties for sale (or unsold) in your market area the more competitively you need to price your property. Do not start ambitious to "see what happens". To encourage other Real Estate Professionals to show your property, price your property correctly from the start. This will save you a lot of anxiety and stress.

What another Realtor says your property is worth does not affect what a buyer will pay for it. One more time...BUYERS DETERMINE VALUE. Don't just list your property. Price it to sell so that you can accomplish your objectives.